CNBC

On-air look redesign. A step beyond video graphics

A Brainstorm’s eStudio user since 2006, in 2014 CNBC celebrated its 25th Anniversary completing an ambitious project: the modernization of their installations, along with the full migration to 16:9 HD broadcasting and the redesign of their on-air looks to take advantage of this new structure.

One of the key elements of the redesign was to achieve a closer integration between the different on-screen graphic elements and the live content of the program. This required the fluid integration of live video, interviews, live talent and data driven graphics.

CNBC worked closely with a dedicated team from Brainstorm Production Services Department integrated on site for the project duration with their Real-Time Graphics Department which proved to be a winning combination of technical knowledge and designing talent. In addition, a separate Brainstorm solution was integrated into the control room system flow to create a transition from live video to breaking news alerts and other high alert animations in a way that a switcher alone could not accomplish.

For Brainstorm, teaming up with CNBC for this project meant to be as close as possible with the most advanced real-time graphics in the market. CNBC’s seasoned team was capable of extracting the most from the Brainstorm eStudio engine, and in response, Brainstorm pushed the boundaries of technology and innovation to new limits to facilitate the work.

To know more about this project, please download the case study.