Brainstorm will be exhibiting at ISE 2024 in collaboration with Alfalite, the European LED manufacturer, and Canon Europe, a world-leading provider of imaging and information technology solutions. Brainstorm will showcase both its high-end and low-budget solutions in two different spaces, which highlights the flexibility of its product range, that allows for creating the most advanced and eye-catching VR/AR/XR content, while providing cost-effective content creation tools for live events, corporations and education.

Brainstorm and Canon Europe (booth 3B300) will demonstrate the endless possibilities of high-end virtual production including AR, XR and VR content created in a purpose-built pop-up VP/XR Theatre, demonstrating a complete solution utilising Canon’s latest cutting-edge camera and lens technology. The new Canon CR-N700 4K PTZ camera will be used at the XR/VP studio to capture the in-camera visual effects displayed on a LED wall, being rendered in real-time using the latest version of InfinitySet, Brainstorm’s award-winning solution, which incorporates specific features for advanced, immersive XR virtual production, including in-context AR and green screen based talent tele transportation. With its close integration with Unreal Engine, InfinitySet is perfect for broadcast, film, live events and many other content creation requirements. Brainstorm will also showcase the professional results that can be achieved using the Edison Ecosystem paired with Canon’s full-frame EOS R8 mirrorless camera.

The Edison Ecosystem is an easy-to-use and cost-effective modular solution that helps presenters transform any live or online virtual content creation into an immersive experience by using AR and virtual environments. It has been developed to help users enhance their storytelling with real-time 3D graphics and other visual elements, while including themselves in the scene. Presenters are immersed in a virtual, photorealistic environment, and can easily run their presentation with clickers or other remote control devices.

Brainstorm and Alfalite (booth 5A170) will demonstrate the Edison Ecosystem in more depth, displaying the output on a state-of-the-art, massive Alfalite VP XR series ORIM® LED wall. The Edison ecosystem includes custom-built capture environments and apps like Edison eDesk and EdisonGO, a simple-to-use but powerful creation system like Edison and allows for control devices (Stream Deck) and free applications like Edison OnDemand so any user can take advantage of Edison’s powerful tools. Edison eDesk includes a portable chroma set and a desk with workstation, camera, and lights so it becomes a self-sufficient, ready-to-go solution. And if the user prefers to create fully realistic AR shows, the EdisonGO app uses an iPad Pro to provide video with tracking information to Edison, which can then insert in-context AR objects of any kind. Last, but not least, Edison OnDemand is a free application that runs in a web browser, allowing users to instantly create a presentation just by using a web browser.

“Brainstorm is delighted to collaborate with Alfalite and Canon at ISE 2024, demonstrating the infinite possibilities that AR/XR content creation technologies provide, not only for broadcast and film, but also for advertising, live and hybrid events, corporate presentations or education” says Miguel Churruca, marketing and communications director of Brainstorm.