Brainstorm continues at IBC its partnership with XD motion, company specializing in aerial and broadcasting robotic and automation technology. With a focus on innovation and quality, XD motion’s systems will be empowering the company’s virtual production demonstration. This collaboration is set to revolutionize the possibilities of virtual production by achieving unparalleled levels of accuracy for creating virtual content in both LED-based XR and chroma set environments.

At IBC, Brainstorm will showcase an impressive virtual production demonstration, powered by its flagship solution InfinitySet in combination with XD Motion’s state-of-the-art systems: ARCAM 10 and ARCAM 20, advanced robotic systems designed for intricate, dynamic shots in virtual production, and IOBOT, an automation tool that enhances operational efficiency and creative control. This demonstration will seamlessly blend a chroma screen with a large LED volume to create an interactive broadcast environment, featuring talent tele-transportation, augmented reality (AR) graphics, in-context data, and a large interactive touchscreen that the presenter will use to control the show.

By synchronizing the two ARCAM robotics, the cameras’ perspectives will be identical, resulting in highly realistic virtual talent integration with accurate perspectives and seamless transitions. The integration leverages the FreeD protocol for tracking data and allows for direct control of the ARCAM systems from InfinitySet, thanks to XD Motion’s API. InfinitySet acts as a hub of technologies, orchestrating both robotic and virtual cameras, providing an unparalleled level of flexibility and storytelling power for content creators.

«This partnership with Brainstorm is redefining the future of virtual production. By integrating our cutting-edge robotics and automation systems with their real-time 3D graphics, we’re delivering a comprehensive, fully automated solution that unlocks endless creative possibilities. Together, we’re empowering broadcasters to push the boundaries of what’s achievable, with precision, speed, and efficiency at the core of every project.» commented Andrew Gordon, Chief Commercial Officer, XD Motion.

Héctor Viguer, Brainstorm’s COO and Engineering Director, added, “We are thrilled to join forces with XD Motion to bring this new level of integration to content creators. The synergy between our companies allowed us to quickly develop and showcase this innovative solution, opening doors for highly precise and advanced virtual production.»

Demonstrations will showcase how the integration of Brainstorm’s real-time 3D graphics with XD Motion’s cutting-edge technology can deliver unparalleled broadcasting experiences. A key highlight of the presentation will be the teleportation of talent between two locations, alongside the advanced automation and robotic systems in action. This groundbreaking demonstration offers a glimpse into the future of virtual production and broadcast innovation.

Don’t Miss the Demonstration at IBC

For those interested in high-quality virtual production, this groundbreaking demonstration will take place every half hour at stand 7.B47, Hall 7. Discover how Brainstorm and XD Motion are taking virtual production to new heights with this cutting-edge integration.