HI-END – Mapfre

In March 2022 Mapfre, one of the main Spanish insurance companies with 90 years of history and more than 30M clients, summoned all its employees simultaneously, for the first time, to detail its new strategic plan. Of course, bringing together 32,000 professionals from more than 40 countries plus another 250,000 people including agents, delegates and suppliers, is a huge event, and, due to its importance and the size of the audience, the company didn’t want to prepare just the typical videoconference session.