medArt Basel

Turning virtual the largest Swiss medical congress

medArt Basel is the largest medical congress in Switzerland. The Basel University Hospital started organising this convention, aimed at the German-speaking medical community 16 years ago. Since then, the congress has evolved from a 100% physical event to a mix of physical event and virtual platform based content and activities. With an average of 2000 professionals attending in person, this year the event had to go fully virtual if they wanted to celebrate it this time, due to the impossibility of hosting a physical event during the pandemic.

In order to achieve its goal, and only a few months before the date of the event, planned for May 5^th to the 7^th, the organisation got in touch with Nominari Schweiz GmbH, a production company that covers the entire area of video production, being the live streams the core business of the company. Taking into account the demanding expectations of the client, and that the auditorium where they have been hosting the congress does not look too good for a virtual live event, Nominari proposed them the option of deploying virtual production techniques to place the speakers on a virtual set, and the idea was most welcome by the hospital.

Set to providing the best results to the client, Nominari made a quick yet extensive market research and eventually reached out to Markus Wallies of ITcon4media, Brainstorm’s official reseller for the German-speaking region, who managed the request promptly and provided Nominari with a virtual production kit consisting of an InfinitySet 4 TrackFree ™ turn-key solution and a three day long remote training imparted by a Brainstorm application specialist based in Madrid, both in record time.

Thanks to having adopted the virtual form for this year, medArt Basel halved its overall production costs while they doubled the number of registrants of the previous years, reaching the 4000 attendee mark, since the registration fee could be dropped dramatically and attendees could also save on travel costs. When the event was done, a survey among the congress attendees revealed that most of them were so happy about this edition of the congress that they would like next year’s edition to be equally virtual.

The Basel University Hospital was also delighted for doubling the usual number of attendees as well as for the great visual and practical results achieved and how quick and easy was for Nominari to carry out the virtual production and streaming, that they are seriously considering the adoption of this virtual form for the congress for the years to come. For the same reasons, Congrex has also mentioned to Nominari that they are going to offer this new fully virtual way of hosting congresses to their client base of medical institutions all around the world that organise this kind of events.

To know more about this project, please download the case study.